» Capture More Local Leads with Local SEO

Local SEO is the practice of optimizing your online presence to attract more sales from relevant local searches. Today, 46% of Google queries are for local businesses… and 80% of local searches result in conversions.

Get started with local SEO honing in on local keywords. Google’s Keyword Planner allows you to filter keyword queries based on location, giving you an insight into the popular search terms in your area of operation. Then optimize your web content, meta descriptions, and URLs with the locally relevant keywords you obtained in the previous step.

Next, claim your Google My Business(GMB) listing. GMB is perhaps the most effective way to gain more visibility in Google local results and rank favorably on Google maps. Once you create your GMB account, verify ownership of the business. Provide accurate and up-to-date information, including your address, contact information, hours of operation, and products you sell.

Add plenty of images to add some visual appeal to your Google My Business profile. And get customers to write glowing reviews for your window & door business to optimize your GMB presence and encourage more local customers to purchase from you.

» Provide Value with Content Marketing

Content marketing drives 300% more leads than traditional marketing but surprisingly costs 62% less. On top of that, small businesses with blogs enjoy 126% more lead growth than small businesses without blogs.

Content marketing involves creating blog posts, infographics, case studies, eBooks, white papers, and other forms of original content. You can also add visual appeal to your content using authentic images and videos.

Offer unique, understandable, descriptive, and search-engine-optimized content that provides value to your target market. This way, you position your business as an authority in your industry and draw more potential customers to your business.

Do not overlook the criticality of careful keyword research. Use reliable keyword research tools to identify the best keywords and phrases that will help rank your webpages high on search engines and draw traffic to your website.

You can request bloggers, industry influencers, and reporters to share your content on their websites. The more external links you obtain from reputable sites, the more your site’s authority grows, ultimately ranking high in organic results.

» Drive More Qualified Leads with PPC Advertising

This far, you know the basics of PPC marketing, but how do you leverage this marketing model for your window & door company?

Start with determining the right keywords based on their industry relevance, search volume, and competition. Tip: Focus more on long-tail keywords (containing at least three words)- they have less competition and allow you to be more specific.

Next, structure your PPC account using ad groups. These are groups of ads targeted to a set of related keywords. Keep your ad copies closely related to the keywords in your ad groups and ensure they reflect the keyword’s intent.

Craft compelling ad copies that encourage potential customers to click on your ads. But you want to direct your leads to engaging landing pages that encourage them to take the actions you want. Use strong headlines, engaging content, and actionable call-to-actions(CTAs).

Continued performance tracking and reporting give you an insight into your campaign performance and helps you make data-backed adjustments to optimize your results.

» Increase Engagements with Social Media Marketing

There are now over 225 million social media users in the US, making social media a critical part of digital marketing for window & door companies.

When navigating the waters of social media marketing, work with clear objectives. Perhaps you want to increase brand awareness. Or, you want to grow a community of social advocates for your brand or drive sales and leads. Whichever goals you set, they should be specific, measurable, achievable, relevant, and time-bound.

Next, learn everything about your ideal customer/follower, including location, age, average income, job title/industry, interests, etc. You can then post valuable content that these individuals will find interesting and helpful.

Remember: a critical part of social media marketing is engaging with customers/followers in real-time. Answer questions, address complaints, and thank users for their positive reviews.

Finally, continually measure your social media marketing efforts. Doing so, you know what is working or not, the kind of people engaging with your posts, the platforms where your ideal customer frequent, and how your social media presence compares to your competition. Use the analysis results to optimize your social media marketing campaigns.

» Impress and Build Trust with Fantastic Reviews

Ninety-five percent of online shoppers read reviews before making a purchase or booking a service. What’s more, window and door companies with one or two stars on review websites like Yelp and Google risk losing over 85% of their potential customers.

Learn to grow and manage your online reputation. Start encouraging customers to leave reviews on major directories like Yelp, Google, and Facebook. Continually monitor customer reviews and mentions, and respond sincerely to the feedback. This way, you build trust with potential clients and show the humane side of your business.

Mitigate potential reputation crises by handling negative reviews professionally. Respond quickly, politely, and professionally, and discuss and solve the matter privately.