» Capture More Local Leads with Local SEO

Outranking the big guys in organic search results was virtually impossible. But the situation changed somewhere around 2014 when Google gave businesses a chance to compete for search rankings on a local level.

Today, 46% of Google searches are local, and over 70 percent of people who look for local businesses online are likely to visit a local store within 5 miles of their current location.

Optimize your website for local searches by incorporating long-tail, local keywords in your web content. For example, suppose you operate your business in Thousand Oaks. In that case, you will want to use keywords like Fire Protection Provider in Thousand Oaks, Thousand Oaks Fire Protection Company, or Thousand Oaks Fore Sprinkler Installation.

Next, claim your Google My Business(GMB) listing. Optimize your GMB description with one or two keywords but avoid keyword stuffing. You also want to have professional images of your business to add a visual appeal to your profile. Ensure your NAP information (name, address, and contact) is consistent across your website and other areas of the web.

We highly recommend that you also claim and customize your business pages in other web directories like Angie’s List, Yelp, Foursquare, Better Business Bureau(BBB), and Nextdoor.

» Provide Value with Content Marketing

If you want to demonstrate your knowledge and grow your authority in the fire protection industry, you have little choice but to focus more on content marketing.

There exist several types of content marketing, including blog posts, case studies, eBooks, white papers, videos, etc. Regardless of the type you choose, create unique content that provides value to your target market- it should answer their question, offer them valuable insights, and guide them towards solving problems related to fire protection.

Use reliable keyword research tools to find relevant keywords and content ideas. You can also run brainstorming sessions with your team to determine unique topics. You also want to post content regularly to keep your brand on top of your targets’ minds. But always focus more on content quality over quantity.

» Drive More Qualified Leads with PPC Advertising

SEO takes time to rank your website on the first page of search engine results. But you can reverse the situation with PPC ads which you can see on the first page of Google results, within a couple of hours after launching your campaigns. But how does PPC for fire protection companies work?

Get started by finding the right keywords, especially the long-tail keywords (containing at least three words) to optimize results and lower your CPC. Consider that 67% of search queries consist of four words or more. You also want to add non-converting terms as negative keywords to prevent clicks from low-intent searches. This helps curb ad budget wastage.

Organize your PPC account with ad groups, which house one or more ads that share similar targets.

Search engines will often rely on your Ad group organization to determine which keywords your ads will appear for, what your ads say when running, and the landing pages to which visitors will be directed when they click on your ads. Create well-aligned ad groups for a higher quality score and lower ad costs.

Continued performance evaluation is critical to making data-backed and profitable adjustments to your ad campaigns.

» Impress and Build Trust with Fantastic Reviews

Whether your protection digital marketing strategies drive tens of leads to your business monthly or your website has great web content, potential customers will likely hesitate to work with you if you have poor or no online reviews.

Ninety-four percent of customers trust online reviews as much as recommendations from friends and family. That is enough to compel you to reinvent your online review strategy.

Firstly, provide impeccable shopping and service experiences worth five-star reviews. If you have perfected this area but are yet to see recent reviews, counter the frustrations by asking for reviews. In fact, 77% of customers will be happy to leave an online review if requested. You can reach your past customers via emails, social media direct messages, over the phone, or even in person.

Go the extra mile to respond to all customer reviews. But it is also critical to learn how to deal with negative reviews professionally. Accept responsibility for the mistakes, be polite and professional, and handle the matter privately.

» Increase Engagements with Social Media Marketing

The need to post engaging content on multiple social media accounts daily can be intimidating. For this reason, several fire protection companies understandably refrain from social media. However, you cannot afford to overlook social media marketing in this era- it plays a vital role in brand awareness and revenue growth.

When dipping your toes into social media marketing for fire protection companies, get your goals right. Do you want to create a brand identity, raise brand awareness, grow community engagement, or increase website traffic?

Next, post frequently and offer truly valuable information that your potential customers will find interesting and helpful. Then, engage your followers in meaningful conversations by answering their questions and responding to their comments.

Finally, measure your social media marketing efforts with Analytics to determine working and underperforming strategies and content and take appropriate optimization steps.