» Generate More Leads with Local SEO

Online searches for local businesses have increased fivefold in a few years- in fact, 46% of Google searches are local. You, therefore, cannot afford to overlook local SEO.

With local SEO, you try to rank your website for local searches related to your moving business. Suppose you offer moving services in Westlake. In that case, you will want your website to appear for searches featuring keywords like Moving company in Westlake, CA or Westlake CA Moving Company, among other highly relevant phrases.

When done right, Local SEO pushes your business up towards Google’s Local Pack– a list of the top three local businesses that appear just below Google Map.

To get started, adapt your moving company website for local searches. Use long-tail, local keywords like the above ones mentioned above in your content to scale up your rankings in localized results.

Next, claim your Google My Business listing. Verify the consistency of your name, address, and contact information, and do not forget to include an optimized business description. Add clear photos of your business to attract more eyes and hearts to your business.

You also want to claim and customize your business pages in review sites like Yelp, BBB, Angie’s List, BBB, and other industry/niche-specific review sites.

» Capture More Qualified Leads with PPC Advertising

How do you go about PPC advertising for moving companies? Here’s how:

Firstly, find the right keywords for your PPC campaigns. Keywords form the foundation of your PPC campaigns. For the best results, focus more on long-tail keywords (contain at least three words). Not only do these keywords allow you to be more specific, but they also have lower competition and lower cost per click(CPC).

Next, choose placements for your ads. Placements are locations where your paid ads will appear on Google Display Network or YouTube.

Finally, you launch your campaign and continually monitor the performance using reliable dashboards and based on necessary metrics to improve your campaign performance.

» Educate Your Audience with Content Marketing

Content marketing helps you showcase your knowledge, stamp your authority in the moving industry, and boost your business’s credibility.

Central to content marketing success is unique, informative, and engaging content that resonates with your target audience. There are several ways to structure your content, including blog posts, videos, infographics, case studies, e-books, guides, and more. Note that it is more of quality than quantity in content marketing for moving companies.

Talking of moving services blog ideas, the following are a few things you can write about:

• Packing tips
• Benefits of hiring a moving company
• A unique, memorable, difficult move
• Your moving procedures

Use keyword research to determine relevant keywords for your content. You can also generate content ideas from keyword research or run brainstorming sessions with your team. All in all, use a content calendar to keep your content on schedule.

» Increase Engagements and Leads with Social Media Marketing

Intimidated by the need to create witty text and visual content for multiple accounts several times a day, several moving companies refrain from social media. But any business looking for growth in this era cannot afford to eliminate social media marketing from their marketing strategy.

Social media can be said to be the digital equivalent of word-of-mouth marketing, and there are several ways you can use social networks to drive customers to your business.

But first, have a clear picture of what you want to achieve- it could be brand awareness, content distribution, sales generation, community engagement, etc. Then, offer your followers exciting and valuable content only on platforms that add value to your business.

Finally, keep in touch with followers/customers- answer their questions, respond to their reviews and acknowledge their effort to share your content.

» Impress Potential Customers with Great Reviews

Your moving company’s online marketing strategies could be generating tens of leads monthly, and your website could be full of fantastic content. But if you have poor or no online reviews, potential customers will often choose competitors with more positive reviews.

To become a trusted authority and the go-to moving company in your operation area(s), first offer your customers impeccable experiences worth a five-star review.

Then, be proactive- request your customers to leave a review for your services. In fact, 77% of customers are willing to leave an online review if asked.

Always respond to your reviews to demonstrate the human side of your business and build trust.

When it comes to negative reviews, take responsibility and try making things right with your customers. As a result, 33 percent of these customers will likely change the negative feedback to something positive. And another 34% will probably delete their negative reviews.